Friday, April 4, 2014

THE REVOLUTION MAY HAVE ARRIVED

The New York Times is talking fake meats on page one. Something's up. 

Birdbath's "Ersatz Deli Sandwich"
made with Vegetable-Based Deli, Butternut Squash,
Eggplant, Red Pepper, Micro Greens & Fig Balsamic. 

“Frankly, we’ve never said we’re interested in food,” said Randy Komisar, a partner at Kleiner Perkins Caulfield Byers, a venture capital firm that has backed Google and Facebook — and Beyond Meat. “What we’re interested in is big problems needing solutions, because they represent big potential markets and strong opportunities for building great returns.”
Among the problems he listed that his firm’s investment in Beyond Meat are intended to address are land and water use, stress on global supply chains and the world’s growing population. “These are venture-scale problems with venture-scale returns,” Mr. Komisar said.


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