I went to a reception last night to celebrate the 25th Anniversary of the Paul Smith clothing store on 5th Avenue. I am not a reception-person, but this reception was different.
Paul Smith, set slightly back on the southwest corner of 5th Avenue and 16th, pioneered the present stretch
of retail along lower 5th Avenue. Arriving from England, the store opened in 1987 when lower 5th was a retail moonscape. From 14th Street clear to 23rd, there was no there there.

It was impossible to miss the Paul Smith store because it was the only nice store along 5th Avenue. There was no GAP, Banana Republic, H&M or Coach. No Aldo, Aveda, Sephora or Zara. It would not have been possible to imagine Victoria's Secret in that landscape back then. In 1987, if you were standing inside of Paul Smith, the view diagonally out the window was an 89-year old novelty and toy business, B. Shackman & Co. Shackman's sold toys like paper airplanes that unfolded from a wrapper that seemed to have been wrapped in the 19th century. The place was dark and slightly foreboding. Today, it's the effervescent Anthropologie.
Paul Smith got the ball of retail rolling at Union Square, and did it when no one walking along 5th Avenue was
even thinking about shopping. It was their first store in America. The odds they beat are the size of a mountain.
I'm fairly sure today they are one of only four or five stores among dozens from 14th Street to 23rd that have never changed hands in a quarter century.
Happy 25th to Paul Smith, and congratulations to all who have contributed to its success and longevity.
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