Sunday, February 5, 2012


From Forbes magazine:

"The high price of Super Bowl advertising is not a new story: the cost of buying a 30-second ad first broke $1 million in 1995. The price has since grown quickly, and it shows no signs of slowing. Last year, News Corporation’s Foxcharged an average $3 million for a spot in the showdown between the Green Bay Packers and Pittsburgh Steelers. This year’s price of $3.5 million is a 17% increase and is double the rate charged for a 30-second spot 14 years ago."

So the price of a 30-second ad during this year's Super Bowl is precisely one million times the price of a four ounce serving of City Bakery special hot chocolate. I'm certain where the better value lies, and which is more memorable. 

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